Public Management, Inc. serves towns and communities across Texas through planning, financial assistance, and city management services. The challenge is to develop and create a brand system that depicts Public management, Inc. as credible, caring and trusted professionals. The brochure was printed in two colors, black and copper with a really subtle finish to give it some personalities. Unique photo treatments are implemented to evoke a professional and approachable look and feel. It appeals to public officials by showing them the potential in their communities.